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Cyberjaya, Malaysia, 24 November 2025 — Deriv, a leading online trading platform serving over 3 million clients globally, has unveiled its first-ever global brand campaign centered on the company’s mission, “Making trading accessible to anyone. Anywhere. Anytime.” The campaign aims to redefine what accessible online trading means today, shifting it from a complex financial pursuit to a seamless, secure, and empowering experience for everyday people.
Financial inclusion through trading: Deriv's global mission
Since its founding in 1999, Deriv has been on a mission to democratise access to financial markets, helping millions of traders of all experience levels participate with confidence. This new campaign reinforces that mission through powerful storytelling and human-centered messaging enhanced with AI.
“For many years the barrier to entry has been too high. At Deriv, we’re proud to be part of the democratisation and levelling of the playing field, globally,” said Yoli Chisholm, Senior Vice President of Marketing at Deriv. “Our campaign embodies what we’ve built over the last 26 years, a platform that empowers anyone, anywhere, to explore the financial markets with trust, safety, and confidence. We wanted our first global brand campaign to make a declaration of our commitment to financial inclusion.”
The campaign, which was developed by Deriv’s in-house creative agency and brought to life through AI-powered production, reflects the company’s broader strategic transformation into an AI-first organisation. This innovation-first mindset is embedding AI into every department, from marketing and product to engineering, compliance through to HR, driving greater efficiency, personalisation, and value for clients and partners worldwide.
AI-powered trading campaigns: Human creativity meets innovation
The campaign’s concept, insight, and creative direction were led by Deriv’s in-house marketing team, guided by the goal of making trading relatable and engaging. AI was used to produce and enhance the campaign's visuals and storytelling, reflecting Deriv's company-wide approach of combining human creativity with AI capabilities.
Carl Whiteside, Vice President of Design adds, “This is a campaign where human creativity leads, and AI enables.” “We used AI tools to elevate production and not to replace imagination. It’s about storytelling that feels both real and futuristic, a reflection of how trading itself is evolving.”
Global financial market access: Breaking down barriers
The campaign is built on Deriv’s three global pillars of accessibility:
- Anyone: From beginners to experienced traders, Deriv’s platform caters to all skill levels with intuitive tools, educational support, and multilingual customer support in 22+ languages.
- Anywhere: Operating globally, Deriv’s platforms ensure seamless access to global markets, mobile or web.
- Anytime: Continuous 24/7 markets that stay open beyond traditional trading hours.
By focusing on trust, education, and empowerment, Deriv aims to reshape perceptions of online trading, showing that it’s not reserved for experts but open to anyone ready to learn.
Global, multi-channel rollout
The campaign is being launched worldwide across digital, social, and traditional media and supported by striking video storytelling, high-impact imagery, and interactive content.
The central advert, a 45-second cinematic film produced with AI tools, captures the emotion and ambition of traders from all walks of life, reinforcing Deriv’s promise: Trading is not an exclusive club — it’s for anyone, anywhere, anytime.