Important guidelines
Version:
R25|02
Last updated:
February 21, 2025
Table of contents
1. Introduction
This guide is designed to help you promote Deriv effectively and ethically. By following these rules, you can build trust with your clients and represent Deriv’s values. Please read this guide carefully. If you don’t follow these rules, we may have to end our partnership. If you have questions or need help, please contact your Account Manager.
2. Branding guidelines
Always display the phrase “Powered by” above or before the Deriv logo on your website and in any mobile apps you create.
Clearly communicate your relationship with Deriv. Use phrases like “in partnership with Deriv” and “in association with Deriv” or introduce yourself as Deriv Affiliate.
You are not allowed to create groups or channels using Deriv’s name and logo. On your website and platforms, you cannot:
- Copy entire blocks of content from the Deriv website.
- Mention Deriv regulations and regulator details.
- Use Deriv employee details or images from the Deriv website.
3. Creating your online presence
Keep your own style. Avoid using the same colour scheme as Deriv or names that look like or sound like Deriv.
Develop your unique online presence as a Deriv partner. This can be through your own website or engaging social media platforms. For example, you can create videos that guide clients on how to get started with Deriv or how to trade.
Ensure your social media handles and website domains are unique.
Never use or include the company name Deriv in your user handle.
4. Marketing and advertising standards
Before promoting Deriv through paid ads on platforms like Facebook or Google, submit a request to your Account Manager or via email at [email protected]. Include the ad copy, creative materials (videos/images), keywords, and the destination page.
Do not bid on branded keywords in paid search engine campaigns (e.g., Google and Bing).
Keywords not allowed: deriv, deriv app, deriv broker, dtrader, deriv trading, deriv live account, deriv trader, deriv virtual account, bot trading deriv, deriv.com, www.deriv.com, deriv.com login, deriv mt5 trading, automated trading deriv, deriv register, deriv cfd trading, automated trading deriv.
- Use the marketing materials available on your affiliate dashboard to promote Deriv. If you wish to create your own marketing materials, make sure to use appropriate risk warnings.
- Do not overwrite, edit, or tamper with the marketing materials provided by Deriv. Nothing should be blurred out, and the font should be kept the same.
5. Promotional practices
- Plan your promotion campaigns carefully so your posts do not appear as spam.
- Avoid spamming social media platforms, groups, emails, or websites with your affiliate link.
- Promote Deriv appropriately on legitimate social media platforms like YouTube, Facebook, Instagram, X, and Telegram.
- Do not use pop-up ads or promotions on illegal websites to advertise your affiliate link.
6. Communication and transparency
Clearly define the services you are promoting. Make sure it’s evident that you are endorsing a trading platform and not a casino or get-rich-quick scheme. For example, you cannot represent Deriv or its products and services as:
- A luxury product
- An easy money platform
- An investment opportunity
- Anything that guarantees income or profit
Include the following risk disclaimer in a prominent position (either on your website’s header or footer, in a readable font and font size):
- “Deriv offers complex products, including Options and CFDs, which carry significant risks. Trading CFDs involves leverage, which can amplify both profits and losses, potentially leading to the loss of your entire investment. Trade only with money you can afford to lose and never borrow to trade. Understand the risks before trading.”
Include the following risk disclaimer on your social media profiles and position it as a banner image, in the bio, or as a pinned post:
- “Deriv offers complex products (Options, CFDs) with substantial risk. You could lose your entire investment. Trade responsibly and understand the risks.”
Always add one of the following risk disclaimers to your Deriv-related social media posts:
- “Trading is risky.”
- “Your capital is at risk. Not investment advice.”
7. Respecting privacy
- Always obtain permission before taking photos or videos featuring Deriv staff at any events.
- Never share event photos, videos, or recorded calls involving Deriv staff without explicit written permission.
8. Conclusion
Following these guidelines will help you build a reputable online presence as a Deriv affiliate, fostering trust among your clients and enhancing your promotional efforts. Our partnership thrives on mutual respect and adherence to these standards. If you have any questions or need help, don’t hesitate to reach out to your Account Manager.